Avocado and banana digital advertising and marketing technique marketing campaign launch

Horticulture is the main overseas change earner within the nation, incomes over Ksh 153 Billion in 2021. Fruits accounted for over Ksh 17 billion Avocado earned Ksh.14.4 billion with banana exports incomes over Ksh 3.6 million. These earnings have ranked Kenya 6th and 112th on this planet for exports of avocado and banana respectively.

Regardless of this great success, Kenya has not exploited her full potential since we solely export about 10% of the avocado we produce and even much less for bananas.

It’s evident that avocado and banana worth chains have with little question turn into crucial financial fruit crops that must be prioritized and given manufacturing, advertising and marketing and promotion consideration they deserve backed with budgetary assist by all stakeholders each in Authorities and personal sector.

Recent Produce of Consortium of Kenya (FPC Kenya) with assist from USAID by means of RTI’s Kenya Crops and Dairy Market Methods (KCDMS) has developed a digital advertising and marketing technique to spice up the visibility of Kenyan Avocados and Bananas within the native and worldwide market. The technique seeks to take advantage of digital instruments to raised join with the worldwide market, enhance info dissemination, change shopper attitudes and enhance entry to Kenyan avocado and bananas by the worldwide market.

With the launch of this Digital Advertising Technique and Marketing campaign, we’re centered and decided to develop Kenya’s market share in European Union Nations, the UK, the Center East, Korea, India and China

To develop the market and meet our desired and bold plan we should enhance manufacturing of fine high quality Avocados and Bananas, and develop and keep high-quality post-harvest dealing with amenities and processes. We should market our Avocado with the suitable Dry Matter (DM) of 24% and above.

Excessive-level Branding, Leveling, demonstrating and sustaining a watertight traceability system, and talking of our greatest climate coupled with well timed supply of our merchandise/produce to the market are a few of the efforts/practices that we should successfully and effectively coordinate for the advantage of these worth chains.

Dynamic and uniquely new calls for set by our current and new markets current new challenges and alternatives in equal measure to Kenyan farmers and exporters, we have to undertake the usage of new applied sciences for harvesting and post-harvest dealing with and success to make sure that we retain and fulfill our native and worldwide shoppers.

Following quite a few challenges that these two values face Recent Produce Consortium of Kenya (FPC Kenya) has launched into partnerships and collaborations with our Kenyan Overseas Missions and Embassies in Belgium, France, Italy, Germany, Netherlands, UK, Korea, UAE, India, and China most of whom are represented on this launch this morning to triple our exports within the subsequent 4 years.

We now have additionally partnered with Kenya Airways to ship our merchandise/produce to the market in file time

I want to thank in a particular manner USAID by means of RTI for this partnership and for supporting us to develop this technique that we imagine will go a protracted technique to unlock our potential to extend and develop our home and export market as we sought to seek out lasting options that can be helpful to all stake holders in these worth chains.

Lastly, I want to attraction to different companions and stakeholders to collaborate and companion with us to develop these worth chains as I thank Centre for Enterprise Innovation and Coaching (CBiT) for serving to us develop this technique.

FPC Kenya evaluated the necessity to promote and increase the manufacturing and export of those worth chains by embracing know-how and designing a marketing campaign that can the world to indulge/benefit from the distinctive goodness of Kenyan Avocado and Bananas.

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