Product Development Process: Step-by-Step Guide (2022)

Image source: Getty Images Developing a product for selling online requires a number of actions from the initial idea to the final product launch and marketing to its target audience. When Jeff Bezos started thinking about his business, he did a systematic analysis of all the economic sectors in order […]

3 Types of CRMs and How to Use Them in 2022

Image source: Getty Images Customer relationship management (CRM) software is essential for your marketing, sales, and customer service efforts. The Ascent covers three CRM types and their benefits for your small business. When you started your small business, customer relationship management (CRM) was simple. You looked your customers in the […]

How To Make Sales Compensation Plans Fair And Effective

There’s a common belief that salespeople are purely motivated by money. But if that’s true, asks PatientPop VP of Inside Sales Kevin Dorsey, then why do so many sales reps fall short of their quotas? He believes most salespeople are motivated by the same things as everyone else: security, creativity and autonomy. […]

Are Digital Marketing Courses Worthwhile? Pro Marketers Respond

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing courses worth it? I’ve been in the digital marketing space for 20 years and have worked in marketing even longer. Digital marketing classes weren’t […]

Examples of CRM Software and When to Use Them

Image source: Getty Images If your business is growing, you will need a way to many your contacts and a CRM will help manage your customers. Here some examples of how to use a CRM. If your brand-new business hasn’t yet landed its first customer, a CRM tool may be […]

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