Digital Advertising and marketing Specialist – Q Metropolis Metro

Overview:

Disaster Help Ministry’s mission is to supply help and advocacy for individuals in monetary disaster, serving to them transfer towards self-sufficiency. Our imaginative and prescient is to encourage our neighborhood to justice and generosity as we offer assist, hope, and understanding to individuals fighting restricted monetary assets.

Our company was established in 1975 by native religion leaders to deal with the rising risk of homelessness in Mecklenburg County by offering emergency monetary help to forestall eviction and utility disconnection. Within the many years since, the neighborhood has come to depend on us as a central coordinator of most all non-food primary wants by way of the Fundamental Wants Program. This program creates little one and household stability, a important first step to bettering financial mobility. Providers supplied on this program stabilize households in monetary disaster by offering emergency hire and utility help, monetary counseling, clothes, family items, furnishings, beds, home equipment, and meals referrals when starvation is current.

The Digital Advertising and marketing Specialist is accountable for supporting and executing the company’s complete advertising and marketing and communications technique in digital channels. This place develops inventive content material, optimizes messages throughout digital platforms, and engages customers to create an interactive relationship between Disaster Help Ministry and its audiences. This position is the company’s major photographer and videographer.

Duties:

Advertising and marketing and Branding
• Uphold and advance the company’s mission and model whereas creatively telling the story of the energy and resilience of these served at Disaster Help Ministry
• Guarantee adherence to model requirements and magnificence tips in all digital communications
Web site
• Handle and replace company’s internet presence, together with primary web site, volunteer administration system, and particular microsites
• Conduct high quality assurance testing to make sure correct web page/website functioning
• Collaborate with different employees to determine, develop, and handle company weblog content material (e.g., buyer tales, editorials, and information gadgets) and combine throughout digital platforms
• Develop and implement Search Engine Optimization (web optimization) methods for web site optimization
• Present common reporting on web site analytics and progress
• Handle related exterior vendor relationships (internet developer, Google AdWords contract, and so forth.) to additional digital efficacy and impression
Social Media
• Create and submit all company content material on Fb, Twitter, Instagram, LinkedIn, TikTok, and different social media platforms
• Handle company social media pages, together with occasions, exercise, messages, and mentions, responding to and interacting with customers in a well timed and courteous method
• Monitor social media feeds for mission-relevant content material and share/remark/repost, as applicable
• Drive social sharing and engagement to new heights by way of participating and revolutionary content material
• Accompany company representatives to neighborhood occasions for Fb Dwell and social posting
• Execute annual, quarterly, and month-to-month social media strategic plans
• Present common reporting on social media analytics and progress
• Monitor, suggest and implement relevant social media tendencies and developments

Images and Video Manufacturing
• Produce top quality and interesting video content material for the web site and social media, discovering inventive methods to inform the tales of consumers, donors, volunteers, and employees
• Produce and preserve a library of high-quality pictures to assist digital and print communications
• Handle each side of video manufacturing, taking video tasks from idea to supply, together with recording, trimming, and sequencing footage, including music, graphics, and results, and creating tough and closing cuts

{Qualifications}:

Management, Ardour, and Teamwork
• Confirmed ardour for serving individuals in poverty
• Extremely collaborative and energized by the values of Disaster Help Ministry and dealing in a fast-paced surroundings
• Enthusiastic about working in a quickly altering surroundings with individuals devoted to buyer dignity

Abilities and Experience
• Demonstrated organizational, interpersonal, and relationship-building abilities
• Self-motivated; means to work independently and as a workforce member
• Consolation supporting the event and fundraising targets in a nonprofit surroundings
• Skilled consumer of Microsoft Workplace Suite: Outlook, Phrase, Excel, PowerPoint
• Demonstrable abilities in WordPress, internet design, Adobe Artistic Suite, and Google Analytics
• Proficiency in images and video manufacturing
• Bachelor’s Diploma in Advertising and marketing, Communications, or a associated subject
• Minimal 2 years’ expertise executing and managing digital media campaigns, which can embody web optimization, social media, and video, in addition to short-form writing (e.g., weblog posts, on-line articles)
• web optimization expertise and robust understanding of natural search optimization and associated methods
• Glorious written communication abilities with robust consideration to element for enhancing and proofreading
• Sturdy inventive instincts and social media experience

Wage and advantages:
• Wage commensurate with expertise
• Complete advantages package deal provided to all certified workers, together with medical, dental and imaginative and prescient insurance coverage, outlined contribution (matching) retirement plans, trip and beneficiant paid holidays, life insurance coverage, supplemental life insurance coverage, dependent life insurance coverage, unintentional demise, and dismemberment insurance coverage, versatile spending accounts (medical, dependent care), sick go away and short-term incapacity go away, FMLA go away when eligible, and worker help program (EAP).

To use:
• Submit an software right here: crisisassistance.applicantpro.com/jobs

Disaster Help Ministry is an equal alternative employer and is firmly dedicated to supporting and celebrating all types of range. Disaster Help Ministry doesn’t discriminate on the premise of race, coloration, gender, intercourse (together with being pregnant, childbirth, and situations associated to being pregnant or childbirth), sexual orientation, gender identification or expression, faith, age, nationwide origin, incapacity, political opinions, veteran standing, genetic data or any attribute protected by regulation within the administration employment and hiring insurance policies, or different agency-administered packages.

Any particular person with a incapacity who wants any affordable lodging below the Individuals with Disabilities Act to use for a place or in any other case to take part in Disaster Help Ministry’s job search/choice course of ought to contact Human Sources at 704.371.3001 x112.

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