Emotion Analytics Market Size to Grow by USD 2.98 Bn| 38% of the growth to originate from North America| Technavio

Vendor Insights 

The Emotion Analytics Market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. 

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.   

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Adoreboard
  • Alphabet Inc.
  • Deloitte Touche Tohmatsu Ltd.
  • InMoment Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • SAS Institute Inc.
  • Sentiance NV
  • Tobii AB 

Find additional highlights on the growth strategies adopted by vendors and their product offerings, Read Free Sample Report. 

Geographical Market Analysis 

During the projection period, North America will account for 38% of the market’s growth. In North America, the United States is the most important market for emotion analytics. The market in this region will increase at a quicker rate than the market in other regions.

Over the projection period, the rising adoption of modern technologies will aid the growth of the emotion analytics market in North America. Furthermore, countries such as the US, UK, China, UAE, and India are expected to emerge as prominent markets for Emotion Analytics Market during the forecast period. 

Know more about this market’s geographical distribution along with the detailed analysis of the top regions. https://www.technavio.com/report/emotion-analytics-market-industry-size-analysis 

Key Segment Analysis

During the projected period, the customer experience management segment will gain considerable market share in emotion analytics. The necessity to capture crucial consumer information, which allows organizations and corporations to communicate effectively with clients and gain customer loyalty, is a major element driving this industry. Emotional data analysis enables businesses to engage with customers on an emotional level, which is critical for establishing an engaging customer experience and staying competitive. Emotion analytics is increasingly being used by businesses to gather and evaluate client emotional responses to their brands.

View FREE Sample: to know additional highlights and key points on various market segments and their impact in coming years. 

Key Market Drivers & Challenges: 

The increased demand for data-based consumer behavior management is one of the primary reasons driving growth in the emotion analytics industry. The demand for emotion analytics is being driven by the desire for better customer management across sectors and verticals. Brands can interact with customers on a personal and emotional level with emotion analytics. With the growing use of social media and other digital platforms for connecting and interacting with customers, businesses and brands want to learn more about them so they can create personalized experiences and products. 

However, the accuracy of emotion analytics will be a major challenge for the emotion analytics market during the forecast period.

Download free sample for highlights on market Drivers & Challenges affecting the Emotion Analytics Market

Customize Your Report 

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Emotion Analytics Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Decelerate at a CAGR of 13.46%

Market growth 2022-2026

$ 2.98 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, MEA, and South America

Performing market contribution

North America at 38%

Key consumer countries

US, UK, China, UAE, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adoreboard, Alphabet Inc., Deloitte Touche Tohmatsu Ltd., InMoment Inc., International Business Machines Corp., Microsoft Corp., NVISO SA, SAS Institute Inc., Sentiance NV, and Tobii AB

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1. Executive Summary                        

              1.1    Market Overview           

                             Exhibit 01:  Key Finding 1

                             Exhibit 02:  Key Finding 2

                             Exhibit 03:  Key Finding 3

                             Exhibit 04:  Key Finding 5

                             Exhibit 05:  Key Finding 6

                             Exhibit 06:  Key Finding 7

                             Exhibit 07:  Key Finding 8

2. Market Landscape            

  2.1 Market ecosystem            

                             2.1.1 Parent Market

                             Exhibit 08  Parent market

                             Exhibit 09:  Market characteristics

              2.2 Value Chain Analysis         

                             Exhibit 10:  Value Chain Analysis: Application software

                             2.2.1   Inputs


                     IP licensing:

                             2.2.2   Software development process

                     Product research:

                     Product management:

                     Product development:

                     Production and packaging:

                             2.2.3   Marketing and distribution:

                     Marketing and release:


                             2.2.4   Post-selling services

                     Training and certification

                     Maintenance and support


3. Market Sizing                     

              3.1 Market definition

                             Exhibit 11:  Offerings of vendors included in the market definition

              3.2 Market segment analysis 

                             Exhibit 12:  Market segments

              3.3 Market size 2021 

              3.4 Market outlook: Forecast for 2021 – 2026 

                             Exhibit 13:  Global – Market size and forecast 2021 – 2026 ($ million)

                             Exhibit 14:  Global market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                        

              4.1 Five Forces Summary       

                             Exhibit 15:  Five forces analysis 2021 – 2026

              4.2 Bargaining power of buyers          

                             Exhibit 16: Bargaining power of the buyer

              4.3 Bargaining power of suppliers      

                             Exhibit 17: Bargaining power of the supplier

              4.4 Threat of new entrants    

                             Exhibit 18: Threat of new entrants

              4.5 Threat of substitutes        

                             Exhibit 19: Threat of substitutes

              4.6 Threat of rivalry  

                             Exhibit 20: Threat of rivalry

              4.7 Market condition

                             Exhibit 21: Market condition – Five forces 2021

5. Market Segmentation by  Application      

  5.1 Market segments

                             Exhibit 22: Application- Market share 2021 – 2026 (%)

              5.2 Comparison by Application            

                             Exhibit 23:  Comparison by Application

              5.3 Customer experience management – Market size and forecast 2021-2026        

                             Exhibit 24:   Customer experience management- Market size and forecast 2021-2026 ($ million)

                             Exhibit 25:   Customer experience management- Year-over-year growth 2021-2026 (%)

              5.4 Sales and marketing management – Market size and forecast 2021-2026         

                             Exhibit 26:  Sales and marketing management – Market size and forecast 2021-2026 ($ million)

                             Exhibit 27:  Sales and marketing management- Year-over-year growth 2021-2026 (%)

              5.5 Competitive intelligence – Market size and forecast 2021-2026     

                             Exhibit 28:  Competitive intelligence    – Market size and forecast 2021-2026 ($ million)

                             Exhibit 29:  Competitive intelligence- Year-over-year growth 2021-2026 (%)

              5.6 Public safety and law enforcement – Market size and forecast 2021-2026         

                             Exhibit 30: Public safety and law enforcement – Market size and forecast 2021-2026 ($ million)

                             Exhibit 31: Public safety and law enforcement  – Year-over-year growth 2021-2026 (%)

              5.7 Others – Market size and forecast 2021-2026         

                             Exhibit 32:  Others – Market size and forecast 2021-2026 ($ million)

                             Exhibit 33:  Others – Year-over-year growth 2021-2026 (%)

              5.8 Market opportunity by Application            

                             Exhibit 34:  Market opportunity by Application

6. Customer landscape                       

                             Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

              6.1 Overview

                             Exhibit 35:  Customer landscape

7. Geographic Landscape                   

              7.1 Geographic segmentation

                             Exhibit 36:  Market share by geography 2021-2026 (%)

              7.2 Geographic comparison  

                             Exhibit 37:  Geographic comparison

              7.3 North America  – Market size and forecast 2021-2026         

                             Exhibit 38:  North America  – Market size and forecast 2021-2026 ($ million)

                             Exhibit 39:  North America  – Year-over-year growth 2021-2026 (%)

              7.4 Europe – Market size and forecast 2021-2026         

                             Exhibit 40:  Europe – Market size and forecast 2021-2026 ($ million)

                             Exhibit 41:  Europe – Year-over-year growth 2021-2026 (%)

              7.5 APAC – Market size and forecast 2021-2026            

                             Exhibit 42:  APAC – Market size and forecast 2021-2026 ($ million)

                             Exhibit 43:  APAC – Year-over-year growth 2021-2026 (%)

              7.6 MEA  – Market size and forecast 2021-2026            

                             Exhibit 44:  MEA   – Market size and forecast 2021-2026 ($ million)

                             Exhibit 45:  MEA  – Year-over-year growth 2021-2026 (%)

              7.7 South America – Market size and forecast 2021-2026          

                             Exhibit 46:  South America   – Market size and forecast 2021-2026 ($ million)

                             Exhibit 47:  South America  – Year-over-year growth 2021-2026 (%)

              7.8 Key leading countries       

                             Exhibit 48:  Key leading countries

              7.9 Market opportunity by geography

                             Exhibit 49:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                 

              8.1 Market drivers     

                             8.1.1   Growing demand for data-based customer behavior management

                             8.1.2   Increasing demand from media and entertainment industry

                             8.1.3   High demand for emotion analytics from healthcare industry

              8.2 Market challenges             

                             8.2.1   Accuracy of emotion analytics

                             8.2.2   Facial recognition challenges

                             8.2.3   Privacy and security issues

                             Exhibit 50:  Impact of drivers and challenges

              8.3 Market trends     

                             8.3.1   Increasing use of emotion recognition in the automotive sector

                             8.3.2   Advent of emotion-sensing technology in gaming

                             8.3.3   Growing use of emotion analytics for screening employees

9. Vendor Landscape                          

              9.1 Overview

                             Exhibit 51:  Vendor landscape

              9.2 Landscape disruption       

                             Exhibit 52:  Landscape disruption

                             Exhibit 53: Industry Risk

10. Vendor Analysis              

              10.1 Vendors covered             

                             Exhibit 54: Vendors covered

              10.2 Market positioning of vendors   

                             Exhibit 55: Market positioning of vendors

              10.3  Adoreboard      

                             Exhibit 56:  Adoreboard  – Overview

                             Exhibit 57:  Adoreboard  – Product and service

                             Exhibit 58:  Adoreboard  – Key offerings

              10.4  Alphabet Inc.    

                             Exhibit 59:  Alphabet Inc. – Overview

                             Exhibit 60:  Alphabet Inc. – Business segments

                             Exhibit 61:  Alphabet Inc. – Key offerings

                             Exhibit 62:  Alphabet Inc. – Segment focus

              10.5  Deloitte Touche Tohmatsu Ltd. 

                             Exhibit 63:  Deloitte Touche Tohmatsu Ltd. – Overview

                             Exhibit 64:  Deloitte Touche Tohmatsu Ltd. – Business segments

                             Exhibit 65:  Deloitte Touche Tohmatsu Ltd. – Key offerings

                             Exhibit 66:  Deloitte Touche Tohmatsu Ltd. – Segment focus

              10.6  InMoment Inc. 

                             Exhibit 67:  InMoment Inc. – Overview

                             Exhibit 68:  InMoment Inc. – Product and service

                             Exhibit 69:  InMoment Inc.-Key news

                             Exhibit 70:  InMoment Inc. – Key offerings

              10.7  International Business Machines Corp.  

                             Exhibit 71:  International Business Machines Corp. – Overview

                             Exhibit 72:  International Business Machines Corp. – Business segments

                             Exhibit 73:  International Business Machines Corp.- Key news

                             Exhibit 74:  International Business Machines Corp. – Key offerings

                             Exhibit 75:  International Business Machines Corp. – Segment focus

              10.8  Microsoft Corp.

                             Exhibit 76:  Microsoft Corp. – Overview

                             Exhibit 77:  Microsoft Corp. – Business segments

                             Exhibit 78:  Microsoft Corp..- Key news

                             Exhibit 79:  Microsoft Corp. – Key offerings

                             Exhibit 80:  Microsoft Corp. – Segment focus

              10.9  NVISO SA           

                             Exhibit 81:  NVISO SA – Overview

                             Exhibit 82:  NVISO SA – Product and service

                             Exhibit 83:  NVISO SA – Key offerings

              10.10  SAS Institute Inc.          

                             Exhibit 84:  SAS Institute Inc. – Overview

                             Exhibit 85:  SAS Institute Inc. – Product and service

                             Exhibit 86:  SAS Institute Inc. – Key offerings

              10.11  Sentiance NV  

                             Exhibit 87:  Sentiance NV – Overview

                             Exhibit 88:  Sentiance NV – Product and service

                             Exhibit 89:  Sentiance NV – Key offerings

              10.12  Tobii AB           

                             Exhibit 90:  Tobii AB – Overview

                             Exhibit 91:  Tobii AB – Business segments

                             Exhibit 92:  Tobii AB.- Key news

                             Exhibit 93:  Tobii AB – Key offerings

                             Exhibit 94:  Tobii AB – Segment focus

11. Appendix                          

              11.1 Scope of the report        

                             11.1.1 Market definition

                             11.1.2 Objectives

                             11.1.3 Notes and caveats

              11.2 Currency conversion rates for US$           

                             Exhibit 95: Currency conversion rates for US$

              11.3 Research Methodology  

                             Exhibit 96: Research Methodology

                             Exhibit 97: Validation techniques employed for market sizing

                             Exhibit 98: Information sources

              11.4 List of abbreviations       

                             Exhibit 99: List of abbreviations

About Us: 
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. 

Technavio Research 
Jesse Maida 
Media & Marketing Executive 
US: +1 844 364 1100 
UK: +44 203 893 3200 
Email: [email protected] 
Website: www.technavio.com/ 

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