Former Odessan promoted in Austin

AUSTIN Zilker Media, a high-growth, Austin-based PR and digital advertising company devoted to constructing people-driven manufacturers, has named Shelby Janner to chief publicity officer and Nichole Williamson to chief model officer.

A information launch acknowledged each have been integral to Zilker Media’s development and success, and of their new roles will proceed to contribute to the agency’s tradition and progress.

Each have been concerned with Zilker Media for the reason that firm’s founding, Former Odessan Nicole Williamson as digital advertising strategist, after which to model technique director; and Shelby Janner as publicity director.

With ardour behind Zilker Media’s core values equivalent to “Good Vibes” and “Main the Means,” Shelby and Nichole have been important to rising the corporate, tripling their staff measurement and garnering a spot on Austin Enterprise Journal’s checklist of Austin’s fastest-growing corporations in 2021.

Of their new roles, the 2 will co-lead operations for the company, together with the expansion of their respective departments.

“I’m so honored to be moving into this new function at Zilker Media,” Janner stated in a information launch. “Having been right here since day one, it has been great to witness the booming development now we have seen within the final 5 years as an company. I’m excited to see what we are going to do collectively within the years to return!”

“I really feel grateful to be part of a staff that wholeheartedly embodies our core values, striving to be the most effective in school in service to our unbelievable shoppers,” Williamson stated. “I’m thrilled to be transferring into this government place, and I look ahead to continued development and alternative.”

“Shelby and Nichole have been invaluable to the expansion of Zilker Media. They’re masters of their craft and can proceed to efficiently lead and develop our groups in the direction of our imaginative and prescient as an organization. It’s nicely deserved and thrilling for our staff to have them step into these new roles,” added Paige Valesquez Budde, accomplice and CEO at Zilker Media.

Since becoming a member of Zilker Media, Williamson has created and overseen the event of name and digital advertising methods for prime executives, bestselling authors, world company manufacturers and native manufacturers looking for to develop their on-line presence. She has been featured as a visitor speaker on the College of Texas at Austin, Texas Writers Convention, and Small Enterprise Pageant positioned in Austin, Texas. Nichole’s branding efforts have supported the expansion and footprint of the fastest-growing neighborhood financial institution in Texas. She has additionally led digital advertising campaigns for authors which have resulted in New York Instances greatest sellers, most just lately for writer Dr. Mona Delahooke in March 2022.

Previous to becoming a member of the Zilker Media staff, Nichole developed social media content material and advertising plans for statewide workplace holders and varied manufacturers within the Austin space. Nichole launched her curiosity and profession in social media by growing a social media marketing campaign to boost cash for a global nonprofit. Since then, she has assisted in varied nonprofit social engagement and development initiatives. Initially from Odessa, Texas, she graduated from The College of Texas at Austin.

A local Austinite, Shelby has a decade of expertise in persistently garnering top-tier media placements. She is a Winner of Michael Sensible greatest pitch of the 12 months award in 2019 and 2020; Honorable Point out in 2021. Alongside Zilker Media’s earned media division, she maintains a considerable community of journalist connections within the shopper and B2B area, constructed from in depth expertise working with entrepreneurs and enterprise leaders, nonfiction ebook authors and healthcare professionals.

She has overseen dozens of publicity campaigns together with three New York Instances bestselling books. For the final 10 years, she has managed native and regional publicity for the nationwide bestselling collection Rooster Soup for the Soul. Beforehand, Shelby was Publicity Supervisor at Benefit Media Group | Forbes Books. She graduated from The College of Texas at Austin and obtained a focus in Enterprise Foundations from the McCombs Faculty of Enterprise.

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