Hall of Flowers trade show showcases cannabis businesses, offers networking

Cathedral City was a hotspot for the cannabis industry this week. 

Hundreds of cannabis brands and retailers gathered in the city on Wednesday and Thursday for the Hall of Flowers trade show, an industry-exclusive event designed for businesses to network and showcase their products. 

Located inside the former Burlington Coat Factory, the trade show transformed the building into what looked like an Ikea for cannabis. Booths displaying a variety of products ranging from edibles to vape hardware filled the building, attracting all sorts of industry professionals. 

“It’s really a place for … brands to meet buyers, for buyers to meet brands. It’s a classic trade show, (business-to-business),” said Dani Diamond, founder and CEO of Hall of Flowers. “Before a store can sell a product, a brand needs to sell the product to the store. So now they can see everything under one roof. There’s anything a store needs.” 

This week was Diamond’s second time hosting Hall of Flowers in Cathedral City. He said the trade show allows people who have heard about Coachella Valley’s cannabis industry to see it first hand. 

“For the valley in general, Cathedral City in particular, this event (brings) the entire industry from the entire (United States),” Diamond said.

Trade show attendees mingle and talk cannabis at one of the booths at the Hall of Flowers cannabis industry trade show in Cathedral City, Calif., May 5, 2022.

There were around 396 booths for cannabis brands and around 58 booths for cannabis technology and retail, according to Hall of Flowers’ directory. Many people who managed booths said they had a good time at the event. 

Dee Sidhu, marketing director of URSA Extracts, has attended multiple Hall of Flowers trade shows. He said it offers brands the opportunity to display themselves and show where they’re headed.  

Next Post

MaineHealth Marketing Exec Receives Top Award from Ad Age

The health system was also awarded during the 39th Annual Healthcare Advertising Awards. MaineHealth chief marketing and communications officer, Terri Cannan, was awarded Brand CMO of the Year during the Ad Age Creativity Awards held in New York last week. Kathleen Hall, corporate VP of Brand at Microsoft was an […]

Subscribe US Now