How Technology Is Changing Marketing Events and Strategy

Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it’s shaping marketers’ personal and professional lives.

She calls her job as a chief marketing officer “mind-boggling” in today’s environment, trying to figure out what channels to use and how to deploy her team. So she likes to stick to the basic rules of marketing, regardless of platform.

“I love coming back to the basics, because sometimes they get lost…. Know your audience, know their preferences, and devise a plan for how you’re going to reach them and feed them and provide value,” she explains.

In the latest Marketing Smarts podcast, Jamie offers her perspective on the return to in-person events, exclaiming that her company is “all in,” but that virtual events aren’t going anywhere and hybrid events will dominate for the near future.

“I don’t think that virtual replaces the [in-person] interaction that you have with people,” she says. “I understand that there’s still going to be hesitiation from people…. Two years in a very isolated world…I myself am very excited to be back in person with people.”

She also banters with host Matt Snodgrass about how to create moments of delight along the customer journey. Something as simply as a 404 page on your website can be used to create a good experience for your customers: “It doesn’t have to be a monumental endeavor.”

The podcast also touches on the timelessly relatable topic of “feeling old.”

Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.

This episode brought to you by Terminus.

Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels, including ads, chat, email, and web available.

“Marketing Smarts” theme music composed by Juanito Pascual of Signature Tones.

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This episode features:

Jamie Gier, CMO of Ceros. Jamie has extensive experience scaling and growing businesses by creating landmark brands, designing revenue-generating go-to-market strategies, and leading high-performing teams across product marketing, corporate communications, public relations, digital marketing, and demand creation. She is a founding member of CMO Huddles, and a member of Chief, a private membership network focused on women executive leaders.

LinkedIn: Jamie Gier

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