Following a multi-agency pitch, Imbue Pure, a private hygiene and wellness manufacturers for ladies, has joined fingers with the digital advertising company Lyxel&Flamingo to handle the model’s media advertising mandate, which entails search promoting, discovery and show promoting, platform-specific adverts, search engine optimisation, influencer administration, and digital media shopping for.
The company is entrusted with leveraging its collective artistic, strategic, and media advertising abilities to reinforce model recall, model loyalty, digital footfall, engagement, and conversions.
Imbue Pure is a female-first model that attracts inspiration, knowledge, and values completely from nature.
“To be their voice and create a secure platform the place we are able to provoke dialogue about points associated to girls’s well being which might be usually uncared for or ignored for no higher purpose than mere inconvenience,” is the mission that drives the model.
Whereas the model’s big selection of Ayurveda-backed merchandise is appropriate for everybody, their intimate, menstrual, and sexual wellness ranges are curated specifically to cater to girls and their ever-evolving wellness wants.
Aastha Sharma, Co-Founder, Imbue, stated, “Imbue on its path to turning into the one-stop vacation spot for all ‘Awkward-Necessities’ is all set to redefine the buyer journey of discovery, trial, shopping for and post-purchase companies in a secure, education-led and experiential method. Current shopper tendencies present that girls have gotten extra conscious and vocal about their awkward wants. With the fast-changing nature of shopper outreach, rising new enterprise alternatives and according to our technique of being digital-first, we’re very excited to accomplice with Lyxel&Flamingo and take ahead our mission to de-stigmatise female wellness. The staff’s infectious power and delicate strategy to the topic shall positively propel each corporations to create a successful components for the buyer. We discovered Lyxel&Flamingo to have the suitable mindset to assist us translate our technique and imaginative and prescient into a brand new actuality for our customers.”
Shreyansh Bhandari, Chief Working Officer, Lyxel&Flamingo, stated, “We’re enthusiastic about our partnership with Imbue Pure. Our staff of younger and passionate professionals imagine within the energy of a holistic, properly rounded digital technique to create a stronger model recall and an elevated engagement with a model’s key shopper segments. The intimate hygiene and wellness section in our nation is pretty nascent and there’s a enormous scope to teach customers and enhance consciousness amongst city Indian girls. Backed by our deep and intensive understanding of the digital advertising panorama, we are going to attempt in the direction of magnifying Imbue Pure’s digital communication and engagement to a wider scale.”
