Immutable Hires Polygon Exec to Degree Up Layer 2 Advertising Technique

Aviral Avasthi Joins Immutable as New SVP of Advertising Having Beforehand Helped Construct Disruptor Manufacturers Together with Uber and Tinder

SYDNEY, July 20, 2022 /PRNewswire/ — Immutable, a number one international Blockchain Gaming firm bringing digital asset possession to billions, broadcasts the appointment of Aviral Avasthi as Senior Vice President, Advertising. Avasthi will head advertising and marketing, communications and neighborhood groups for Immutable X, leveraging experience gained in outstanding web2 and web3 roles for Polygon, Uber, Tinder and others.

Avasthi has been deeply entrenched within the web3 ecosystem, collaborating with a number of initiatives as an advisor, angel investor and marketing consultant. Earlier than becoming a member of Immutable, he served as Vice President of Advertising at Polygon Know-how the place he was chargeable for the corporate’s rebranding and constructing out its advertising and marketing perform. His group helped set up the model, inventive, social, occasions and co-marketing frameworks.

Previous to his employment at Polygon, Avasthi headed Enterprise Improvement for Tinder and Match Group throughout the Indian sub-continent, creating essential Model and Progress partnerships with Netflix, Amazon, Euronet, Paytm and Flipkart amongst others. He additionally contributed to Uber’s early development, advertising and marketing and communications efforts in India earlier than main their digital model technique throughout South Asia. He led a number of worldwide campaigns and constructed out globally celebrated Model IPs together with Uber Journeys, #ParksNotParking, Jersey is aware of no Gender, #DestinationUnited and NBA Hoop Nation.

“Aviral brings to Immutable a wealth of expertise in constructing on-line and web3 manufacturers,” mentioned Robbie Ferguson, co-founder of Immutable. “His background in constructing breakthrough manufacturers will likely be invaluable to us as we assist deliver digital possession to the world by NFTs, beginning with gaming.”

Aviral will likely be essential in forging a sturdy advertising and marketing and communication technique for Immutable’s Ethereum-focused layer 2 platform, Immutable X. He joins the corporate shortly after the launch of a $500 million web3 gaming fund designed to bolster Immutable’s GameFi ecosystem.

“Having watched blockchain gaming explode during the last couple of years, I am extremely excited to affix Immutable on their mission to advance the subsequent technology of video games. It is more and more evident that gaming will assist onboard the primary billion customers on web3, and Immutable’s mixture of the main Ethereum L2, a world-class go-to-market group and inside experience having constructed two of the blockchain’s largest video games, means they’re within the strongest doable place to attain that purpose,” mentioned Avasthi. “With gas-free, fully safe and carbon-neutral transactions, Immutable X is the very best place for anybody seeking to construct really scalable video games on-chain. I stay up for working with this superb group as we proceed rising Immutable as the house of web3 gaming.”

Immutable is the quickest Australian firm to achieve unicorn standing — earlier this 12 months, Immutable introduced a $200 million sequence C fundraising spherical led by Temasek, and included Tencent and Animoca Manufacturers. The corporate is valued at $2.5 billion and plans to make use of the funds to assist drive its international enlargement.

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About Immutable

Immutable is a worldwide Blockchain Gaming firm with a mission to deliver digital asset possession to billions of customers by the facility of immutable NFTs. The Immutable Group consists of Immutable X and Immutable Video games Studio.

Immutable X, in partnership with Starkware, is the main Layer 2 Ethereum-scaling answer providing innovators and builders unimaginable pace, safety and liquidity throughout digital worlds. Immutable X has grow to be the platform of selection for world-class web3 video games resembling Guild of Guardians, Gods Unchained, Illuvium, Embersword, Planet Quest and lots of extra.

SOURCE Immutable

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