Main Ladies class of 2022 for Argentina


Client advertising and marketing supervisor, Argentina and Uruguay, Mastercard

Alejandra Iezzi has a level in enterprise administration, specializing in postgraduate communications from the Universidad Austral. She has greater than 20 years of expertise within the monetary companies business. She started her profession with an internship within the credit score and danger space of Citibank Argentina, the place after 5 years she modified trajectory and moved to advertising and marketing.

Iezzi was a part of the method of remodeling the membership rewards loyalty program at American Categorical, led the transformation of the product for corporations at Banelco and, years later, took on a problem at Mastercard, the place she presently works. There, in its early years, the advertising and marketing consulting enterprise of Mastercard Southern Cone started in Argentina, Chile, Uruguay and Paraguay, with excessive impression outcomes. Since 2019, she has led the Mastercard model in Argentina and Uruguay, first by way of issuing shoppers and, since 2021, for customers.


Chief development officer, Wunderman Thompson

Eliana Kaplan has 20 years of expertise in customer support for promoting companies and works in strategic planning, group and enterprise growth, with expertise in digital advertising and marketing and applied sciences. She studied legislation at UBA and promoting at UCES and took management growth packages at IAE and WPP Maestro.

She started her profession in several communication corporations: amongst them, Bridger Conway. In 2007, she joined the workers of Wunderman Thompson, the place she held the positions of government, supervisor, director and group account director and, in 2017, she rose to common account director, managing the accounts division. She has acquired awards and recognition on a neighborhood, regional and world scale and has labored for main shoppers and types.

In the present day she is the chief development officer within the Argentina workplace—and what she enjoys essentially the most is being Tomi’s mom.


Communications and media supervisor, ICBC Argentina

Ema’s mom and an promoting graduate of UCES, with postgraduate levels in advertising and marketing and communications, Stella Laurenti has 20 years of expertise main multidisciplinary groups in varied industries.

In 2007, she joined Financial institution Boston to collaborate on launching the Normal Financial institution model and developed her profession within the monetary business, till she turned communications and media supervisor at ICBC, the place she is liable for the strategic planning of the model, media negotiation and all its communication expressions for the amplification of the worth proposition (ATL, media, BTL, communication in branches and digital advertising and marketing).

Laurenti loves touring, artwork and sharing gourmand experiences.


Director of brand name growth, Citroën South America

A specialist in advertising and marketing methods, communications, branding and company sustainability, Valère Lourme is a part of the regional crew of the Citroën model—a part of the Stellantis group—which she joined two years in the past. Earlier than Citroën, she labored for multinational corporations in several nations world wide. She held a number of regional positions that allowed her to develop a deep data of the markets of the American continent and Europe.

Lourme accomplished a postgraduate diploma in worldwide commerce on the College of Monterrey in Mexico in 1997 and graduated with a level in social accountability and company sustainability from the College of San Andrés in Argentina in 2015.


Communication and model supervisor, Movistar

With greater than 20 years of expertise on the planet of promoting communication, Almendra Ogdon started her profession in accounts at promoting companies akin to Graffiti DMB&B, Publicis and FCB, serving totally different classes that fashioned her expertise in model constructing.

In the present day she leads the communications and model crew of Movistar in Argentina, a multidisciplinary group that carries out the corporate’s promoting, media, sponsorship and digital advertising and marketing technique. She led key tasks for the model lately, together with the positioning of Movistar Fibra, the unification of the model, and she or he is liable for the transformation of Movistar in the direction of bias-free communication.

Within the midst of many adjustments throughout the firm, armed with new constructions and within the complicated context of the telecommunications business, her biggest energy is the assist and motivation she knew the best way to give her crew. It is a stable group, which is valued and acknowledged all through the corporate for its accountability and keenness, with a complete imaginative and prescient of the enterprise, important to assembly aims.

As a pacesetter, Ogdon focuses on the work-life stability of every of her collaborators, satisfied that it’s the approach to get the most effective out of every individual.


CEO, PHD Argentina

Ana Paula Pavese has greater than 24 years of expertise within the business, with in depth expertise in companies, media and energetic participation in varied chambers {and professional} associations, in addition to an extended profession in college instructing.

In 2008, Pavese joined PHD Argentina as analysis supervisor, a place that in a short while turned a key value-added space for all planning groups. Through the years she has labored with all kinds of shoppers and classes, overcoming native and regional challenges that led her so as to add accountability for technique and propelled her to the function of COO in 2016. As of 2021, with the enlargement of PHD, she took on the accountability as CEO of the company in Argentina.


Promoting supervisor, YPF

Agustina Pelfini has a level in social communications from the Austral College, the place she started with the intention of dedicating herself to journalism: when she reached the top of her diploma, it was clear that the trail for her was promoting. She moved to Spain to do a postgraduate diploma in artistic communication on the Autonomous College of Barcelona and started working at her first company, Vinizius Younger & Rubicam, in accounts. In 2008 she returned to Buenos Aires and joined Younger & Rubicam as an account government for Aguas Danone, Colgate and Telefónica. Originally of 2010, she joined BBDO Argentina as an account government for PepsiCo, Grupo Cepas, Nike, Tulipán and La Nación. There she developed her experience in customer support, and led varied initiatives and tasks. In 2015, she assumed the account administration of Nike, Corona and Private.

The following 12 months, Pelfini turned shopper companies director at Match BBDO, a brand new space throughout the company centered on social content material and digital craft. That was a pivotal 12 months in her profession: she entered the YPF advertising and marketing space with the function of head of promoting and with the purpose of deepening her enterprise data and specializing in the digital transformation of the corporate’s communication. In the present day she is promoting supervisor at YPF and leads the communication technique for all its manufacturers.

Pelfini is married to Guti and has two daughters, Juana, 5 years previous, and Federica, one.


Senior supervisor of communication, analysis and company advertising and marketing, Molinos

About 25 years in the past Romina Rago graduated with a level in advertising and marketing and a postgraduate diploma in negotiation, whereas working in gross sales at Banco Galicia, with the dream and clear goal of growing her profession in advertising and marketing. With a excessive degree of conviction and the insistence of a younger graduate, she managed to get into that space and started to develop her profession in service innovation tasks for premium banking.

After a number of years, she joined Molinos, the place she started an extended profession in advertising and marketing. She led lots of Molinos’ meals classes, managed enterprise plans and developed methods for manufacturers akin to Matarazzo, Lucchetti, Exquisita, Granja del Sol, Blancaflor, Cocinero and Lira.

For the previous 4 years Rago has been main communications, analysis, design, commerce advertising and marketing and company advertising and marketing, with the problem of connecting manufacturers with Argentine customers. Her huge expertise in advertising and marketing and communications allowed her to take part in business awards, together with a Platinum Pencil, Effie, Mercurio and Jerry Goldenberg, amongst others, as a jury member, a nominee and a winner together with the work groups.

Rago leads the interior communications crew and develops and promotes coaching in client consciousness and advertising and marketing for the corporate’s staff. She additionally participates in committees, akin to the event of latest professionals and the inclusion and variety committee, selling the corporate’s first packages in that space. In 2020, she acquired the corporate’s flagship award, M de Oro, in recognition of her work in growing and launching the brand new identification and company goal, a milestone for the group.


Head of media relations, La Caja/Generali Group

With greater than 17 years of expertise within the company world, Samanta Melisa Ramírez makes a speciality of media communications and off/on public relations methods, with a spotlight and dedication on key actions that transcend conventional messages.

She graduated from the College of Buenos Aires with a level in social communication, with orientation in public opinion and promoting, and continued her training, incomes a grasp’s diploma in institutional communications administration from UADE Enterprise Faculty. She developed a big a part of her skilled profession on the insurance coverage firm La Caja, a part of the Generali Group, and for seven years has led media relations, in control of the press, PR, company communications and endomarketing, within the advertising and marketing and exterior communications division.

A relentless learner, Ramírez is an fanatic of beta mode and the event of high-performance groups, empowering expertise and interdisciplinary collaboration. Her administration stands out for progressive and sustained technique within the seek for excellence, in new codecs, traits and in fixed motion to seize consideration; and in pursuing the aim of together with and integrating, by way of communication, all individuals and voices.

She has participated as a a member of the jury in several native and regional awards akin to Saber Awards, Eikon, PR Pencil, Effie Awards, El Ojo de Iberoamérica, Mercurio and FePI. In 2021, she was nominated for the Jerry Goldenberg award, which honors excellence in communications, as Greatest PR Skilled of a Service Firm along with colleagues and business leaders.


Client advertising and marketing supervisor, Laboratorios Bagó

Rosario Torterola has greater than 20 years of expertise in multinational client items corporations, the place she held management positions in corporations akin to AB InBev; Danone, the place she was in control of the strategic growth of a number of dairy manufacturers and the innovation and digital division; and Moët Hennessy, the place she was liable for the positioning and new identification of the Chandon model and launches akin to Chandon Apéritif. On the finish of 2021, she joined Laboratorios Bagó to guide the transformation of the mass consumption division. With stable expertise within the strategic growth of manufacturers and a robust deal with outcomes, she is motivated to hold out tasks and lead groups that depart a mark.

Torterola has a level in enterprise administration from the UCA and accomplished a postgraduate diploma in enterprise administration on the College of San Andrés. She is married and has 4 kids.


Chief business officer, Latcom USA and Latin America

Karina Vázquez graduated with honors in Promoting from UCES and has greater than 30 years of expertise on the planet of communications.

She started her profession on the age of 19, promoting promoting in magazines for Affiliate Publishers: the start of her growth and her skilled development was within the business and account service areas. Her profession contains work with graphic and audiovisual media for artistic companies, however what units her aside is her work in out of residence.

Beginning in 2002, Vázquez spent a decade with Publicidad Sarmiento, initially as account director and later because the group’s business director, managing the gross sales crew all through the nation and collaborating within the launch and advertising and marketing of Sarmiento’s operation in Chile and america. As well as, she developed the corporate’s particular tasks division.

Since 2012 she has labored at Latcom and in the present day is business director for the Southern Cone, Mexico and america. She is in control of the business groups of eight nations within the area, along with business hubs in Buenos Aires and Miami.

She leads the corporate’s advertising and marketing methods and is liable for launching the Good Alliance globally, the primary world communication advertising and marketing platform at airports, and for growing the posh division for high-end manufacturers akin to Chanel, Cartier and Puig, amongst others.

Vázquez additionally collaborates with the CSR division, the place she leads a round financial system challenge referred to as Una Vuelta Más, which promotes the reuse of promoting supplies and the event of main ladies from social organizations that make merchandise which can be then offered to giant advertisers. The challenge makes use of these funds to learn lots of of kids and households with unmet wants.

Occasion particulars
The occasion might be held on the 4 Seasons resort in Buenos Aires on Monday, April 25, as a part of a lunch attended by executives from corporations, companies, colleagues and collaborators, journalists, relations and different ladies from the business. Those that want to attend lunch ought to contact María Belén Martínez Cima.

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