Online Retail Market Size in the US will Grow by USD 460.13 million

Online Retail Market in the US Driver: High penetration of Internet and smartphones and rising online spending to drive growth

The growing seasonal and holiday sales is one of the key drivers supporting the online retail market growth in the US.  E-commerce sales made up 20.9 % of total retail sales in the holiday season of 2021, slightly higher than 20.6 percent in 2020. Thanksgiving, Black Friday, and Cyber Monday are the days that see a high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. 

Download Sample to Get More Insights on each driving factors.

Online Retail Market In The US Trend: Ominichannel Retailing 
Omni-channel retailing is another factor supporting the online retail market growth in the US. It is rapidly becoming the norm for many retailers in the US. It offers consumers the option to shop online and pick up the merchandise from the store nearest to their location on the same day. Retailers are observing a high web influence on their in-store sales. For instance, Best Buy is integrating its offline and online stores to boost revenues. As a part of its omnichannel strategy, the retailer is utilizing physical stores as distribution centers for online purchases.

View Report Snapshot to learn more about the key drivers, challenges, and trends influencing the market

Online Retail Market In The US Vendor Insights

The online retail market in the US is fragmented and the vendors are deploying growth strategies such as sales, discounts, bundle discount offers, and others to compete in the market. For instance, Companies such as Apple Inc. operates online retail business named Apple store. 

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Inc.
  • Apple Inc.
  • Best Buy Co. Inc.
  • Costco Wholesale Corp.
  • eBay Inc.
  • Kroger Co.
  • Target Corp.
  • The Home Depot Inc.
  • Walmart Inc.
  • Wayfair Inc.

Speak to our Analysts for tailor-made reports with strategic insights from the top 20 vendors

Related Reports:

Retail Market by Distribution channel and Type – Forecast and Analysis 2022-2026

Digital Retail Marketing Market by Type, Platform, and Geography – Forecast and Analysis 2021-2025

Online Retail Market Scope in the US 

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 11.64%

Market growth 2022-2026

$ 460.13 billion

Market structure


YoY growth (%)


Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled Inc., Apple Inc., Best Buy Co. Inc., Costco Wholesale Corp., eBay Inc., Kroger Co., Target Corp., The Home Depot Inc., Walmart Inc., and Wayfair Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered

1. Executive Summary                           

                1.1 Market Overview

                                Exhibit 01:  Key Finding 1

                                Exhibit 02:  Key Finding 2

                                Exhibit 03:  Key Finding 5

                                Exhibit 04:  Key Finding 6

                                Exhibit 05:  Key Finding 7

2. Market Landscape                             

                2.1 Market ecosystem             

                                2.1.1 Parent Market

                                Exhibit 06  Parent market

                                Exhibit 07:  Market characteristics

                2.2 Value Chain Analysis          

                                Exhibit 08:  Value chain analysis : Internet and Direct Marketing Retail Market

                                2.2.1 Inputs

                                2.2.2 Inbound logistics

                                2.2.3 Operations

                                2.2.4 Outbound logistics

                                2.2.5 Marketing and sales

                                2.2.6 Service

                                2.2.7 Support activities

                                2.2.8 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 09:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 10:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021 – 2026 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 11:  US – Market size and forecast 2021 – 2026 ($ billion)

                                Exhibit 12:  US market: Year-over-year growth 2021 – 2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 13:  Five forces analysis 2021 – 2026

                4.2 Bargaining power of buyers           

                                Exhibit 14: Bargaining power of the buyer

                4.3 Bargaining power of suppliers       

                                Exhibit 15: Bargaining power of the supplier

                4.4 Threat of new entrants    

                                Exhibit 16: Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 17: Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 18: Threat of rivalry

                4.7 Market condition

                                Exhibit 19: Market condition – Five forces 2021

5. Market Segmentation by Product               

                5.1 Market segments

                                The segments covered in this chapter are:

  • Apparel, footwear, and accessories
  • Consumer electronics and electricals
  • Food and grocery
  • Home furniture and furnishing
  • Others

                                Exhibit 20:  Product – Market share 2021-2026 (%)

                5.2 Comparison by Product    

                                Exhibit 21:  Comparison by Product

                5.3 Apparel, footwear, and accessories – Market size and forecast 2021-2026   

                                Exhibit 22:  Apparel, footwear, and accessories – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 23:  Apparel, footwear, and accessories – Year-over-year growth 2021-2026 (%)

                5.4 Consumer electronics and electricals – Market size and forecast 2021-2026                

                                Exhibit 24:  Consumer electronics and electricals – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 25:  Consumer electronics and electricals – Year-over-year growth 2021-2026 (%)

                5.5 Food and grocery – Market size and forecast 2021-2026      

                                Exhibit 26:  Food and grocery – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 27:  Food and grocery – Year-over-year growth 2021-2026 (%)

                5.6 Home furniture and furnishing – Market size and forecast 2021-2026            

                                Exhibit 28:  Home furniture and furnishing – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 29:  Home furniture and furnishing – Year-over-year growth 2021-2026 (%)

                5.7 Others – Market size and forecast 2021-2026           

                                Exhibit 30:  Others – Market size and forecast 2021-2026 ($ million)

                                Exhibit 31:  Others – Year-over-year growth 2021-2026 (%)

                5.8 Market opportunity by Product    

                                Exhibit 32:  Market opportunity by Product

6 Market Segmentation by Device                  

                6.1 Market segments

                                The segments covered in this chapter are:

  • Smartphones and tablets
  • PCs

                                Exhibit 33:  Device – Market share 2021-2026 (%)

                6.2 Comparison by Device      

                                Exhibit 34:  Comparison by Device

                6.3 Smartphones and tablets – Market size and forecast 2021-2026       

                                Exhibit 35:  Smartphones and tablets – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 36:  Smartphones and tablets – Year-over-year growth 2021-2026 (%)

                6.4 PCs – Market size and forecast 2021-2026  

                                Exhibit 37:  PCs – Market size and forecast 2021-2026 ($ billion)

                                Exhibit 38:  PCs – Year-over-year growth 2021-2026 (%)

                6.5 Market opportunity by Device       

                                Exhibit 39:  Market opportunity by Device

7. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                7.1 Overview

                                Exhibit 40:  Customer landscape

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Growing seasonal and holiday sales

                                8.1.2 High penetration of Internet and smartphones and rising online spending

                                8.1.3 Increase in time poverty and easy payment options

                8.2 Market challenges              

                                8.2.1 Transportation and logistics

                                8.2.2 Poor technology integration, especially with online specialty retailers operating at small scales

                                8.2.3 High preference for shopping most product categories in physical stores

                                Exhibit 41:  Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Omni-channel retailing

                                8.3.2 Social media marketing

                                8.3.3 Rising popularity of digital payment services

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 42:  Vendor landscape

                9.2 Landscape disruption        

                                Exhibit 43:  Landscape disruption

                                Exhibit 44: Industry Risk

                9.3 Competitive scenario        

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 45: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 46: ?Market positioning of vendors?

                10.3 Inc.

                                Exhibit 47: Inc. – Overview

                                Exhibit 48: Inc. – Business segments

                                Exhibit 49: Inc. – Key news

                                Exhibit 50: Inc. – Key offerings

                                Exhibit 51: Inc. – Segment focus

                                Exhibit 51: Inc. – Segment focus

                                Exhibit 52:  Apple Inc. – Overview

                                Exhibit 53:  Apple Inc. – Business segments

                                Exhibit 54:  Apple Inc. – Key news

                                Exhibit 55:  Apple Inc. – Key offerings

                                Exhibit 56:  Apple Inc. – Segment focus

                10.4 Best Buy Co. Inc.

                                Exhibit 57:  Best Buy Co. Inc. – Overview

                                Exhibit 58:  Best Buy Co. Inc. – Business segments

                                Exhibit 59:  Best Buy Co. Inc. – Key offerings

                                Exhibit 60:  Best Buy Co. Inc. – Segment focus

                10.5 Costco Wholesale Corp. 

                                Exhibit 61:  Costco Wholesale Corp. – Overview

                                Exhibit 62:  Costco Wholesale Corp. – Business segments

                                Exhibit 63:  Costco Wholesale Corp. – Key offerings

                                Exhibit 64:  Costco Wholesale Corp. – Segment focus

                10.6 eBay Inc.

                                Exhibit 65:  eBay Inc. – Overview

                                Exhibit 66:  eBay Inc. – Product and service

                                Exhibit 67:  eBay Inc. – Key offerings

                10.7 Kroger Co.

                                Exhibit 68:  Kroger Co. – Overview

                                Exhibit 69:  Kroger Co. – Product and service

                                Exhibit 70:  Kroger Co. – Key offerings

                10.8 Target Corp.       

                                Exhibit 71:  Target Corp. – Overview

                                Exhibit 72:  Target Corp. – Product and service

                                Exhibit 73:  Target Corp. – Key news

                                Exhibit 74:  Target Corp. – Key offerings

                10.9 The Home Depot Inc.      

                                Exhibit 75:  The Home Depot Inc. – Overview

                                Exhibit 76:  The Home Depot Inc. – Product and service

                                Exhibit 77:  The Home Depot Inc. – Key news

                                Exhibit 78:  The Home Depot Inc. – Key offerings

                10.10 Walmart Inc.    

                                Exhibit 79:  Walmart Inc. – Overview

                                Exhibit 80:  Walmart Inc. – Business segments

                                Exhibit 81:  Walmart Inc. – Key offerings

                                Exhibit 82:  Walmart Inc. – Segment focus

                10.11 Wayfair Inc.      

                                Exhibit 83:  Wayfair Inc. – Overview

                                Exhibit 84:  Wayfair Inc. – Business segments

                                Exhibit 85:  Wayfair Inc. – Key news

                                Exhibit 86:  Wayfair Inc. – Key offerings

                                Exhibit 87:  Wayfair Inc. – Segment focus

11. Appendix                             

                11.1 Scope of the report         

                                11.1.1 Market definition            

                                11.1.2 Objectives         

                                11.1.3 Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 88:  Currency conversion rates for US$

                11.3 Research methodology  

                                Exhibit 89:  Research Methodology

                                Exhibit 90:  Validation techniques employed for market sizing

                                Exhibit 91: Information sources

                11.4 List of abbreviations        

                                Exhibit 92: List of abbreviations

About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]

SOURCE Technavio

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