Dmitry Atamanyuk is the CEO of Global Digital Marketing Group — digital company with an array of varied advertising and marketing options.
Advertising and marketing is likely one of the strongest instruments for creating sturdy relationships with prospects by elevating model consciousness and enhancing your online business picture. However it isn’t one thing static; advertising and marketing is dynamic, and the developments have a tendency to alter and evolve continuously. If you wish to win the hearts and minds of your prospects, it’s necessary to maintain up with each innovation the advertising and marketing world presents. Furthermore, it’s higher to at all times be one step forward—do analysis and plan your technique. That’s why immediately I’d prefer to take a more in-depth take a look at some related advertising and marketing developments for 2022.
Established Developments Versus Improvements
It definitely can’t be mentioned that every one the upcoming developments indicate one thing new. Some facets of selling could keep the identical however require a brand new strategy; some developments is likely to be stuff you haven’t included in your technique earlier than. Nonetheless, I consider a mix of previous and new methods might be a profitable combine for achievement.
1. Enhance content material high quality.
Content material could make or break your advertising and marketing technique. You must supply one thing that’s not solely precious but in addition distinctive. Furthermore, the way in which you construct your content material technique is essential. In 2022, strive benefiting extra from buyer engagement and providing prospects the possibility to generate content material for your online business by sharing their evaluations, participating in contests you manage, and many others. Such practices can assist you get nearer to your shoppers, enhance your model consciousness and create precious content material with minimal effort. Additionally, don’t neglect concerning the significance of social media, and share your content material on main platforms. Leverage wealthy media, add interactive components, and publish updates day by day for the most effective results.
2. Use reside video.
Stay interplay retains on gaining momentum, so take into consideration how one can combine streaming into your technique. Customers tend to use streaming services and spend extra time watching video content material because of this. As well as, video streaming income is predicted to grow up to $81.3 billion by the end of 2025. Reply customers’ questions in actual time, make reside bulletins, manage on-line occasions and make your interplay extra private—your prospects will doubtless respect that. You possibly can additionally embody video promoting within the record of the most effective practices you implement for shopper engagement.
3. Add augmented actuality components.
I’ve discovered that prospects respect being supplied with new experiences. By 2024, the augmented actuality, digital actuality and blended actuality market is expected to be worth close to $300 billion, and the variety of AR customers is predicted to transcend 1.7 billion. Furthermore, 51% of consumers in a Nielsen study mentioned they have been keen to make use of AR and VR know-how to evaluate merchandise, and Shopify reported that “interactions with merchandise having AR content material confirmed a 94% higher conversion rate than merchandise with out AR.” It’s predicted that the spend on augmented reality will reach $73 billion by 2024.
With the assistance of AR, you’ll be able to present extra info and provides prospects extra of a “feeling” concerning the stuff you supply, whether or not that’s by a digital tour, an in depth evaluation of a product or a trial. Augmented experiences can assist prospects make selections quicker and assist enterprise house owners save bills on logistics.
Manufacturers can go even additional and expand their reach to the metaverse, a spot the place the digital world and actual world merge to type a brand new “phygital” actuality. Massive gamers also can generate extra earnings by the use of NFTs, and the smaller ones can use alternatives created by the metaverse to provoke collaborations with world-famous manufacturers.
4. Create podcasts.
Podcasts are a good way to develop attain and to offer your prospects with the data they worth a lot. In response to Statista, 48% of millennials and 43% of Gen Zers eat podcasts on a weekly foundation. Each considered one of your podcasts may be monetized for those who share precious particulars that preserve your prospects tied to your online business and make them come again for extra. Statista expects there might be more than 160 million podcast listeners in 2023.
5. Make voice search accessible.
Fashionable life requires quick and efficient options. Offering the choice of voice search will enable your prospects to achieve what they need even on the go. Aside from comfort, voice search can assist enhance gross sales. In 2020, over 20 million U.S. customers used voice-activated units to make a purchase order, and by 2022, some consultants predict voice purchasing will attain $40 billion. It will possibly additionally appeal to natural site visitors and affect your model’s search engine optimisation technique, so I like to recommend optimizing your content material to voice search queries.
6. Gamify your content material.
Gamification components have interaction your prospects, making them spend extra of their time along with your model, receive a optimistic digital expertise and share knowledge in an entertaining means. The market of gamified methods is predicted to develop to $38.4 million by 2026, and basically, extra industries will doubtless undertake this function sooner or later, together with the general public and army sectors. Furthermore, I’ve discovered gamification is a wonderful solution to appeal to a major group of consumers: Gen Z.
All in all, I consider advertising and marketing in 2022 is about to develop into extra personalised, customer-friendly and interactive. Because of the pandemic, reside streams and on-line occasions, resembling webinars and product launches, will achieve extra reputation and in addition develop into an integral a part of an organization’s advertising and marketing technique.
I’ve talked about solely a few of the principal developments that manufacturers ought to use so as to enhance consciousness, have interaction new audiences and enhance gross sales. So, get forward of the sport and begin growing your advertising and marketing technique immediately to spice up your revenue within the upcoming 12 months.