By Kahl Orr, founder of Rise, a digital marketing agency that builds high-performing websites for some of the fastest-growing brands. Investing in SEO for your business is a long-term strategy that can help you rank higher in Google SERPS and bring you more business for years to come. You know SEO […]
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How small businesses are using TikTok to build brand awareness and sales
Ritika and Niki Shamdasani, sisters and founders of Sani, a South Asian-inspired apparel brand, got on TikTok in early 2020 and by March their sixth video went viral, garnering roughly 3 million views. It was the first video they created with TikTok in mind — showing the creation process from […]
How to Build a Sales Funnel
A sales funnel is a tool used to track leads as they progress from prospects to customers. By examining your sales funnel, you can optimize your sales and marketing efforts. A sales funnel consists of three segments: top, middle, and bottom (or high, middle, and low). This article is for […]
U.S. banks build reserves on inflation risk, Russia; trading a bright spot
WASHINGTON, April 14 (Reuters) – Some big U.S. banks have again started stockpiling cash to cushion potential loan losses due to growing worries over the war in Ukraine and the impact of inflation on the U.S. economy, although trading continues to be bright spot for Wall Street. JPMorgan Chase & […]
4 Ways to Build a Productive Sales Culture
All businesses face opportunity costs. In the case of a sales organization, money, time, and effort allocated to accounts A and B are resources not available for accounts C, D, and so on. That reality drives the distinction between effectiveness (optimization by doing the right things) and efficiency (doing things […]