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Knowledge Deluge Complicates the Determination-Making Course of for CMOs

1 month ago
Knowledge Deluge Complicates the Determination-Making Course of for CMOs

PHOTO: Adobe Stock Chief advertising officers (CMOs) have extra knowledge than ever earlier than at their fingertips. From digital to guide era metrics, they need to dedicate sources to knowledge assortment, evaluation and, after all, the ensuing actions. CMOS typically battle by knowledge points — having an excessive amount of, […]

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