How to Create a Sales Strategy for Your Small Business

Image source: Getty Images The sales strategy serves as the heart of your sales team’s success. Learn how to create meaningful objectives and build a successful sales strategy for your small business. Your sales team is trained and ready to start selling. Time to pursue deals, right? Not so fast […]

How to Create a Bonus Plan for Managers

I have written extensively on the topic of performance-based compensation. That work focuses on the technician and office staff. I am being asked more and more about bonus plans for managers. In this article, I will show you how to create a simple plan that is easy to manage and […]

How To Create A Data-Driven Influencer Marketing Strategy

Influencer marketing is increasingly gaining popularity as the preferred choice for brands to grow awareness and drive conversions based on influencer recommendations. According to a report by GroupM Inca, the influencer market size is expected to reach INR.2,200 Cr by 2025. Although some inevitable risks come with the territory, like […]

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