Defining Your Brand’s Purpose

Vice President, Digital at Clearbridge Branding Agency, overseeing clients’ digital and social media efforts.  getty When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making money is […]

How digital marketing is defining the retail business in India

The expansion of the retail market on a digital scale has made the industry much more modest and stimulating By Aditya Bafna Every business owner once thinks at some point that their brick-and-mortar store requires an online marketing strategy. Many successful companies in the retail business have shown how digital […]

Subscribe US Now