Identification and attribution can provide your first-party information technique a lift

Measuring marketing campaign efficiency might be tough as digital advertising channels multiply and prospects drift throughout these diverse channels. “Identification and information are key to precisely measuring market efficiency,” mentioned Gloria Ward, director of identification technique at Acxiom, in a current panel at The MarTech Conference (scroll all the way […]

Experts Discuss Identity Verification Trends in Financial Services

Jivana Y Brokolyn

The financial services industry is central to the evolution in identity verification technology. Demand for convenient digital payments and transfers without compromising security is driving innovation. In the recent event, “Cutting-Edge Identity Verification Is Transforming Financial Services,” experts discuss balancing consumer choice with fighting fraud. In today’s world, our identity […]