3 months ago
As the return to post-Covid ‘normal’ is set to be a slow process, Arthur Altounian, the vice president, of client strategy and growth in Asia Pacific at INCA, says e-commerce and social media will continue to fill the gap left by the loss of in-store retail. While e-commerce on marketplaces […]
3 months ago
Influencer marketing is increasingly gaining popularity as the preferred choice for brands to grow awareness and drive conversions based on influencer recommendations. According to a report by GroupM Inca, the influencer market size is expected to reach INR.2,200 Cr by 2025. Although some inevitable risks come with the territory, like […]
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