What’s Your DEI Marketing Game Plan?

PHOTO: Vitalii Vodolazskyi Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. As a result, CMOs are spending more on DEI than ever before. But are they spending on the right priorities? The latest CMO Survey, released in […]

How to Create a Bonus Plan for Managers

I have written extensively on the topic of performance-based compensation. That work focuses on the technician and office staff. I am being asked more and more about bonus plans for managers. In this article, I will show you how to create a simple plan that is easy to manage and […]

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