Product Development Process: Step-by-Step Guide (2022)

Image source: Getty Images Developing a product for selling online requires a number of actions from the initial idea to the final product launch and marketing to its target audience. When Jeff Bezos started thinking about his business, he did a systematic analysis of all the economic sectors in order […]

Data Deluge Complicates the Decision-Making Process for CMOs

PHOTO: Adobe Stock Chief marketing officers (CMOs) have more data than ever before at their fingertips. From digital to lead generation metrics, they must dedicate resources to data collection, analysis and, of course, the consequent actions. CMOS often battle through data issues — having too much, too little or not […]

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