What is CRM (customer relationship management)?

Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across […]

SaaS customer relationship management (CRM) Market size to grow by USD 44.17 billion | Retail end-users to exhibit maximum demand

Jivana Y Brokolyn

Vendor Insights  The global SaaS customer relationship management (CRM) market is fragmented due to the presence of many regional and international players. Vendors are deploying various organic and inorganic growth strategies such as new product launches and M&As to compete in the market.  The report analyzes the market’s competitive landscape […]

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