How to Create a Sales Strategy for Your Small Business

Image source: Getty Images The sales strategy serves as the heart of your sales team’s success. Learn how to create meaningful objectives and build a successful sales strategy for your small business. Your sales team is trained and ready to start selling. Time to pursue deals, right? Not so fast […]

Avocado and banana digital marketing strategy campaign launch

Horticulture is the leading foreign exchange earner in the country, earning over Ksh 153 Billion in 2021. Fruits accounted for over Ksh 17 billion Avocado earned Ksh.14.4 billion with banana exports earning over Ksh 3.6 million. These earnings have ranked Kenya 6th and 112th in the world for exports of avocado and […]

Meta Makes Changes to Marketing Strategy Amid Scandals

Since the spring, the social media company formerly known as Facebook has been evaluating where it advertises and how much it spends doing so, taking pitches from agencies that want to help manage its enormous marketing budget. The so-called media review — the first for Meta, the new parent company […]

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