Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here. LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– CDW (Nasdaq: CDW), today announced the addition of two new strategy and marketing leaders. Anand Rao is joining the organization as chief marketing and digital officer while Michael Drory has joined as senior vice […]
Strategy
How to Create a Sales Strategy for Your Small Business
Image source: Getty Images The sales strategy serves as the heart of your sales team’s success. Learn how to create meaningful objectives and build a successful sales strategy for your small business. Your sales team is trained and ready to start selling. Time to pursue deals, right? Not so fast […]
Avocado and banana digital marketing strategy campaign launch
Horticulture is the leading foreign exchange earner in the country, earning over Ksh 153 Billion in 2021. Fruits accounted for over Ksh 17 billion Avocado earned Ksh.14.4 billion with banana exports earning over Ksh 3.6 million. These earnings have ranked Kenya 6th and 112th in the world for exports of avocado and […]
5 omnichannel trends to integrate into your marketing strategy in 2022
Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Or are they? According to a report by McKinsey&Company: We find that retailers are often swayed by new technologies that sound promising, but too often don’t deliver. In all the […]
Meta Makes Changes to Marketing Strategy Amid Scandals
Since the spring, the social media company formerly known as Facebook has been evaluating where it advertises and how much it spends doing so, taking pitches from agencies that want to help manage its enormous marketing budget. The so-called media review — the first for Meta, the new parent company […]
ICCPP ODM+ Unveils Ceramic Coil Disposable and Multi-category Solution Resulted from Its Digital R&D Strategy
BIRMINGHAM, England–(BUSINESS WIRE)–ICCPP launched the full-range ceramic coil solution including disposable ceramic coil at Vaper Expo UK in Birmingham on May 27, 2022 — a new category empowered by its “Digital Transformation” strategy, marking a new era in the global vape industry. For the first time, ICCPP exhibited as a […]