With greater than 20 years of selling expertise, James Watson has spent the final 10 years growing award profitable advertising applications throughout the VR & AR sectors with main world firms
NEW YORK, NY / ACCESSWIRE / April 4, 2022 / The Glimpse Group, Inc. (NASDAQ:VRAR)(FSE:9DR) (“Glimpse or the “Firm”) a Digital Actuality (“VR”) and Augmented Actuality (“AR”) platform firm comprised of a number of VR and AR software program & companies firms, as we speak introduced the appointment of James Watson as its Chief Advertising and marketing Officer (“CMO”).
Previous to becoming a member of Glimpse, James was the founding father of XRTech Advertising and marketing, a strategic advertising consulting agency centered on serving to XR firms align their merchandise with market wants. Beforehand, he was the CMO of Immerse, the place he helped develop its enterprise VR platform and set up a buyer base together with BP, DHL and Nestlé. His involvement with XR started at inventive company Creativeness, the place he established their immersive expertise providing, growing VR and AR options for shoppers, together with Shell and Main League Baseball. His early advertising profession concerned working for British Airways and Ogilvy, the place he led digital advertising applications for shoppers together with Cisco and Philips. James is a daily speaker at trade occasions, Co-chair of the VRAR Affiliation and a member of the British Requirements Institute (BSI) VR & AR Committee.
Along with his in depth expertise within the advertising trade, James will drive Glimpse’s central advertising technique. He’ll handle all Glimpse model and communication exercise together with content material advertising, efficiency advertising, digital media and public relations. As well as, he’ll oversee every of Glimpse’s subsidiary firms advertising methods.
Along with his in depth expertise within the advertising trade, James will drive Glimpse’s central advertising technique. He’ll handle all Glimpse model and communication exercise together with content material advertising, efficiency advertising, digital media and public relations. As well as, he’ll oversee every of Glimpse’s subsidiary firms advertising methods.
“It is a good time to be becoming a member of Glimpse given the acceleration of curiosity and consciousness of enterprise VR & AR options, there’s enormous potential throughout Glimpse to faucet into this elevated curiosity,” mentioned James Watson. “As CMO, my function shall be to develop a powerful positioning for Glimpse and a model that actually stands out on this quickly growing market. I’ve spent the final 10 years growing advertising applications for the immersive expertise sector, so it is terrifically thrilling to take up this function with a market chief on this sector.”
Lyron Bentovim, President and CEO of The Glimpse Group mentioned: “With the persevering with evolution of the immersive applied sciences trade and given the working scale Glimpse has achieved when it comes to revenues, workers, patents and subsidiary firms, we really feel that that is the suitable time to bolster our govt staff with a advertising skilled of James’s expertise and caliber. That is the second current addition to our govt staff, after Jeff Meisner joined us as CRO, and is indicative of each our historic and anticipated development. We stay up for working with James to completely notice our advertising and branding potential.”
About The Glimpse Group
The Glimpse Group (Nasdaq: VRAR) is a diversified Digital and Augmented Actuality platform firm, comprised of a number of VR and AR software program & companies firms, and designed with the particular objective of cultivating firms within the rising VR/AR trade. Glimpse’s distinctive enterprise mannequin simplifies challenges confronted by VR/AR firms and creates a sturdy ecosystem, whereas concurrently offering buyers a chance to take a position straight into the rising VR/AR trade by way of a diversified platform. For extra info on The Glimpse Group, please go to www.theglimpsegroup.com.
Secure Harbor Assertion
This press launch doesn’t represent a suggestion to promote or a solicitation of gives to purchase any securities of any entity. This press launch comprises sure forward-looking statements based mostly on our present expectations, forecasts and assumptions that contain dangers and uncertainties. Ahead-looking statements on this launch are based mostly on info out there to us as of the date hereof. Our precise outcomes could differ materially from these acknowledged or implied in such forward-looking statements, as a result of dangers and uncertainties related to our enterprise. Ahead-looking statements embrace statements concerning our expectations, beliefs, intentions or methods concerning the long run and may be recognized by forward-looking phrases corresponding to “anticipate,” “consider,” “view,” “may,” “estimate,” “anticipate,” “intend,” “could,” “ought to,” and “would” or related phrases. All forecasts are supplied by administration on this launch are based mostly on info out there right now and administration expects that inside projections and expectations could change over time. As well as, the forecasts are completely on administration’s finest estimate of our future monetary efficiency given our present contracts, present backlog of alternatives and conversations with new and present clients about our services and products. We assume no obligation to replace the knowledge included on this press launch, whether or not on account of new info, future occasions or in any other case.
Glimpse Contact
Maydan Rothblum
CFO & COO
The Glimpse Group, Inc.
917-292-2685
[email protected]
Investor Relations
Mark Schwalenberg, CFA
Director
MZ Group – North America
312-261-6430
[email protected]
www.mzgroup.us
SOURCE: The Glimpse Group, Inc.
View supply model on accesswire.com:
https://www.accesswire.com/695761/The-Glimpse-Group-Accelerates-Growth-Potential-With-the-Appointment-of-Immersive-Technology-Marketing-Veteran-James-Watson-as-Chief-Marketing-Officer
